Our company, operating in the high-end furnishing sector, with the project “RUSSIA-WAY” wanted to start the process of internationalization in the territory of the Russian Federation, through the activation of three operations included among the eligible activities of the Announcement ” Incentives for the purchase of services to support the internationalization in favor of SMEs “of the Tuscany Region: the opening of a showroom, participation in an important trade fair and the setting up of a web-marketing strategy for the promotion on the chosen non-EU market.